The latest showcase of our technology, integrated into a retailers app to drive engagement, loyalty and sales.
Read what GAME have to say about it in their latest press release:
"Today GAME, the UKâ€™s leading video games retailer, announced an exciting new development to its app, Scan It! This new functionality offers customers a personal price calculator and brings products to life through image recognition technology.
The new Scan It! function allows customers to scan the front cover of products in store, including many of this yearâ€™s new releases and digital cards to reveal their own personalised price for the item based on their reward account balance and trade in data.
Scan It! brings standard packaging to life through interactive image recognition which allows users to discover more about the product theyâ€™ve scanned by watching the latest trailers which instantly play on their phone. There is the ability for full screen viewing with the additional option to access further product details and images from the game. This is especially useful for digital cards where packaging space is limited.
This upgraded functionality builds on the appâ€™s popular trade-in calculator to deliver an improved experience and offers even better value to customers. There will be over 2,000 product lines enabled for Scan It! technology at launch, with more added in the coming months."
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Having maintained a close relationship since Ads Reality developed the Scan it! augmented reality application within the GAME App, GAME have now agreed a deal worth up to ÂŁ20 million and taken full control of the business, agreeing to acquire the trade and assets of Ads Reality.
Ads Reality created an interactive game and video wall experience for the launch of Sainsburys â€śWaste Less, Save Moreâ€ť campaign.
Ads Reality will be installing their cutting edge AR Window into the Microsoft Retail Experience Centre, a destination for all major global retailers to see the latest retail technology.
Ads Reality have been asked by Microsoft Retail Innovation to appear on their stand at Retail Week live 16-17th March, 2016
Ads Reality is pleased to announce a significant investment in the company by a major European retailer, more details to follow.
The new GAME app now includes the â€śScan it!â€ť function which is driven by Ads Reality technology.
Ads Reality was one of six companies that were selected to present at the Unilever European head office in Rotterdam.